Linkedin Profile Picture - paula strunden


Co-Founder Soft Bodies


Paula Strunden is an architectural designer currently based in Amsterdam and London, as co-founder of Soft Bodies. Paula studied at the Academy of Fine Arts in Vienna and ENSAPM Paris before graduating from the Bartlett School of Architecture, UCL. With experience working for Archithese, Raumlabor and Herzog & de Meuron, Paula continuously explores the imaginary spatial potential within VR / AR and Mixed Reality environments. As Associate of Store Paula has led a series of VR workshops in London and abroad, tutored at the Bartlet Summer School Programme and holds a teaching position at the Architectural Association. Paula’s speculative Mixed Reality work has been exhibited at the Royal Academy of Arts, Open City Docs, Object Rotterdam and Frame Lab Amsterdam.


Soft Bodies is an interdisciplinary design studio, based between London and Amsterdam. We seek to freely expand the production of space and objects by bringing the physical and virtual worlds closer together. We create ‘soft bodies’; entities which slip between the realms of architecture, virtual reality, film, furniture and art practice.

With a shared education and professional background in architecture, Paula, David and John formed Soft Bodies in 2018. We believe that space is not a static medium, and aspire to produce work that also understands its presence over time; whether by employing narrative, speculating on the applications of emerging technology, or simply by recognising a changing context. We work with private commissioners, public bodies, institutions and galleries to extend the production of our built environment beyond its four walls. We aim to be future-minded, experimental, practical and provocative.